first_imgTasmania should focus its tourism efforts on visitors from the Middle East, a growing market to Australia. According to NRG Tourism chief executive Nicole Randall, Australia attracts up to 30,000 visitors from the Middle Eastern region every year and a hidden treasure city like Hobart could help boost those numbers, The Mercury reported. “A lot of my clients are from the Middle East and have, therefore, done many of the traditional parts of the world,” Ms Randall said.”They are now looking further afield and this is the next big city for them.” Ms Randall said the state should promote itself through its nature and outdoor activities.”They have come from a desert, they want the lush and the green and the nature-based activities,” Ms Randall said.”What they are after is something completely different to what they have got at home.” Ms Randall added that although 30,000 visitors was a relatively small number in tourism, the spending that comes from Middle Eastern visitors is high.NRG Tourism was among 20 other companies from around the country in Hobart late last week to discuss marketing and promotional tools to increase the state’s tourism. Source = e-Travel Blackboard: N.Jlast_img

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