first_imgStay on target Welcome to the 21st Century, McDonald’s.The fast-food restaurant is making good on its high-tech promises: 29 locations in California began accepting mobile orders and payments on Wednesday.The pilot will expand to an additional 51 joints in Spokane, Wash., next week.As reported by Reuters, McD’s held out on implementing the new technology until other companies ironed out the kinks in their digital debuts.Starbucks, for example, pissed off a lot of caffeine-deprived customers in January when an excess of mobile orders created backlogs that the staff couldn’t process fast enough.Learning from other firm’s mistakes, McDonald’s will continue to streamline the app before rolling out a finished product in nearly all 14,000 US restaurants—as well as  6,000 locales in Canada, the UK, France, Germany, Australia, and China—before the end of the year.“It’s better to be right than to be first to market,” CEO Steve Easterbrook told Reuters.Chomping into a Big Mac Extra Value Meal has never been easier: Simply enter your request into the mobile app, then sit back and relax as your food is delivered directly to the table.“We are building a better McDonald’s, one that makes delicious feel-good moments easy for everyone,” Easterbrook said in a recent statement. “And I believe the moves we are making will reassert McDonald’s like the global leader in the informal eating out category.”Last year, the 61-year-old chain introduced self-serve kiosks: Instead of waiting in line to carefully convey your complicated order, folks can tap it into a giant touch screen. Mobile customers can place online orders for pickup, or wave the app in front of a kiosk to recognize their profile (which saves customized favorites and preferred payment methods).McDonald’s is also testing drive-thru smart menu boards, which change throughout the day to highlight the most timely and relevant deals and items. On-the-go users, meanwhile, can choose curbside delivery or read their placed order code to the drive-thru crew for instant gratification. KFC Tests Plant-Based Beyond Fried Chicken in AtlantaMinneapolis Bans Construction of New Drive-Thrus last_img

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