first_imgMEDIA CONTACTS • +27 11 656 6349 +27 71 236 2118 [email protected] [email protected] RELATED ARTICLES • Crime lit in SA – a new phenomenon • Praise for new isiZulu paper • New website for rural community • Using theatre to educate • Godot a hit with SA audiencesMary Alexander“Chris Rock, the American comedian, jokes that if you want to hide something from a black person, put it in a book. Let’s prove him wrong and let’s get reading, sistas!” That call to action comes from Sis’ Nolly, the face of Nollybooks, a new South African romance imprint aiming to make readers out of young black women.Nollybooks takes the British Mills & Boon model of chick-lit romance written to a formula and adapts it for the urban South African context, with recognisable – if aspirational – characters, settings, language and culture. But it further adapts the model for a less literate society with the “bookazines” format, with a letter from the editor – Sis’ Nolly – in the front and word games, quizzes, a glossary, book club talking points and celebrity news included at the back.The series, launched in October 2010, is an imprint of MME Media and the brainchild of Nigeria-born Moky Makura, a writer, TV presenter and producer, PR pioneer and, now, publisher.Makura, who has an Honours degree in politics, economics and law from Buckingham University in the UK, is on a mission to get “aliterate” young South Africans – particularly girls and young women aged 16 to 24 – back to books.“For many young people in this country, the last books they read were probably at school,” she told City Press a few months before the Nollybooks launch last year. “It is likely the books were not books they would have chosen to read, so it may also have been a negative experience – so they stop when they leave school.”Makura points to the fact that more than 3-million South Africans are illiterate, 8-million functionally illiterate, and many millions more aliterate – they can read books, but don’t. It’s this last, vast market that Nollybooks targets.“We’ve identified a big gap in the market and the time it takes before young people can afford to buy at Exclusive Books,” Makura said. “It’s pricey and intimidating.”Creating an entirely new market of readers out of ordinary, aliterate South Africans has been done before – to huge success. The country’s first tabloid newspaper Daily Sun revolutionised the local publishing industry by tapping into the market of working-class readers, people who had never bothered with newspapers before. Launched in 2002, Daily Sun is by far South Africa’s largest paper, with daily sales of some 500 000 – three times that of its nearest rivals – and a readership of over 3-million people.Like Daily Sun, Nollybooks seeks to attract readers with a low price – R50 a book, between half and a third of the cost of a conventional novel – and content that speaks to their lives.“I named this company Nollybooks because we must write our own stories and make them accessible,” Makura told City Press. “The best way to get people to enjoy books is to give them content they enjoy.”The name of the imprint reflects her inspiration from the success of local storytelling in the film industry of Nigeria, her home country. “I believe we Africans want to see ourselves reflected in the content that we consume,” she said. “Nollywood, the Nigerian film industry, was created by Nigerians telling their own stories to themselves. It’s an incredibly successful, self-sustaining industry. It shows that despite questionable production values, people want to see themselves.”The bookazine format is also an attempt to fit with the readers’ lives, being smaller than most books and so easier to fit in a handbag and read on a bus or taxi to and from work. The glossary of more difficult words included with each book will be useful to members of an aspirational generation, young second-language English speakers keen to improve their language. And dictionaries are rarely found in homes, let alone on public transport.Nollybooks have so far published 11 titles, including The Perfect Holiday Romance, The Spy Who Loved Him, A Man Worth Knowing and More than Friends. Most were written by first-time authors. The Nollybooks team see nurturing new writing talent as part of their goal to spread literacy in South Africa, so they encourage new writers, offer writing tips on the website and recently held a writing workshop at the National Book Week in Johannesburg.The plots of the books are fun, upbeat and very local. In The Spy Who Loved Him, journalist Thuli Mabena takes on a job as domestic worker for wealthy businessman Luasi Nkosi, all the while spying on him and reporting back to her readers on how the rich and famous treat their employees.In Looking for Mr Right, Cassandra is fed up with making wedding gowns for other women while she stays single. Online dating seems a good idea – “until she realises that what glitters in cyberspace isn’t gold in the flesh”. Neo in More Than Just Friends is excitedly awaiting her childhood friend Nceba’s return to South Africa, expecting the awkward-looking boy she grew up with. She is “stunned to see a devastatingly handsome man, and the two immediately rekindle their friendship …”Like the hugely successful international franchise Mills & Boon, all Nollybooks are put together according to a formula that dictates plots, character and writing style.“Formulaic writing works,” Makura told The Times. “It captures readers. It gives them a guarantee. They know what to expect. It’s like watching a soap opera. There is a little bit of the same in each book, and this is like what Enid Blyton does for young readers, too – helping to creating reading habits.”But unlike Mills & Boon, and despite many lines given to the protagonist’s attractions – “How did he keep his body so trim and rugged with all the time he spent in court; settlement after settlement?” – there is no sex.“We are sensitive to the reality of South Africa, to Aids and to young girls,” Makura said.“The sex happens after the story finishes.”last_img read more

first_img26 February 2014Tabling his 2014 Budget in Parliament in Cape Town on Wednesday, South African Finance Minister Pravin Gordhan announced a massive expenditure plan that will be anchored by the country’s National Development Plan (NDP).Gordhan said that government spending would be R1.25-trillion for the 2014/15 financial year, with consolidated non-interest spending increasing to R1.3-trillion by 2016/17 – an increase of about 2% per year over the next three years.Here’s a quick look at where the money will be going.Education and training will get the lion’s share, with an estimated allocation of R254-billion, followed by health (R146-billion) and social protection (R144-billion). Some R143-billion will go towards housing and community amenities, while R57-billion will be spent on employment and social security programmes.  About R10.3-billion will go towards manufacturing development incentives, while R15.2-billion will be set aside for economic competitiveness and support packages for job-creating businesses. A further R3.6-billion has been allocated for job creation in the country’s special economic zones.  R11-billion will be spent improving the country’s rail infrastructure, including new rolling stock and signalling upgrades.  R77-billion will be spent on primary healthcare services and a further R240-billion on public hospitals.  A total of R600-million has been allocated for the roll-out of a new vaccine against the Human Papilloma Virus (HPV). Young girls at primary schools will be vaccinated from next month in order to prevent future development of cancer of the cervix.  R1-billion will be added to the conditional grant for HIV/Aids prevention and treatment to sustain the roll-out of the state’s free antiretroviral treatment programme. A total of 2.5-million South Africans are currently under treatment, and 500 000 new patients are expected to join the programme each year.  R19.3-billion will be spent on refurbishing clinics and hospitals, while R1.2-billion will be set aside for contracts of general practitioners, ahead of the full implementation of the country’s National Health Insurance.  Six metro municipalities have been targeted for a new grant of R300-million a year to build their capacity to plan for integrated human settlements.  R899.2-million has been set aside for the provinces to upgrade their sanitation infrastructure. Over the next two years, R1.9-billion will be spent on eradicating the bucket system, while R15.4-billion will be spent on regional bulk infrastructure over the next three years. Source: read more

first_imgPanelo: Duterte ‘angry’ with SEA Games hosting hassles Private companies step in to help SEA Games hosting SEA Games hosting troubles anger Duterte Don’t miss out on the latest news and information. Sports Related Videospowered by AdSparcRead Next Hontiveros presses for security audit of national power grid Fans, athletes, volunteers will be up early at Tokyo Olympics MOST READ MANILA, Philippines—A new era has indeed dawned for ONE Championship as Asia’s largest global sports media company reached top heights following its inaugural show in Tokyo, Japan.ADVERTISEMENT Three of the best Filipino martial artists from Baguio’s Team Lakay bannered the historic card, although it didn’t turn out the way they wanted it to be.Eduard “Landslide” Folayang yielded the ONE lightweight world title to Shinya “Tobikan Judan” Aoki after being submitted early in the first round of their rematch in the main event while Kevin “The Silencer” Belingon, likewise, lost his ONE bantamweight belt via disqualification to Bibiano “The Flash” Fernandes of Brazil in their third meeting.Danny “The King” Kingad was the lone bright spot for the Philippines after he beat Senzo Ikeda of Japan by unanimous decision to advance to the semifinals of the ONE Flyweight World Grand Prix.The Tokyo card is going to be hard to top but Sityodtong is out for more and he is confident that ONE will only get bigger in the years to come.“Our three-year goal is to achieve an average of 100m viewers per event,” said Sityodtong. “It might sound crazy, but I work with the best team on the planet.”ADVERTISEMENTcenter_img LATEST STORIES DA eyes importing ‘galunggong’ anew Chatri Sityodtong, chairman and CEO of ONE, announced that ONE: A New Era lured a total of 41.9 million viewers last March 31.ONE has certainly come a long way as it took leaps and bounds from an average of 700,000 viewers four years ago to this point.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsAnd Sityodtong believes it’s only the beginning.“While it did not hit the target of 50 million that my team and I had set out to achieve when we decided to throw this mega event in Tokyo, I am full of gratitude and appreciation to the greatest fans in the world,” Sityodtong shared on his social media. Ethel Booba twits Mocha over 2 toilets in one cubicle at SEA Games venue Cayetano: Senate, Drilon to be blamed for SEA Games mess PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Philippine Arena Interchange inaugurated View commentslast_img read more